Toby
runs the marketing department at a national furniture supplier. They
have 14 warehouses across the US that supply their dealer network of
20,000 resellers. Twice a year they publish a giant 400-500 page.
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Samantha
works for a large gaming company. They make video games for home
consoles, PC’s and handheld devices. In the competitive
world of video games, customer loyalty to specific games is
valuable.
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Adam
is the marketing director for a startup Solar Energy company – Green
Power. Their company has developed some great online tools to help
homeowners make educated buying decisions when it comes to solar energy.
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A
small pharmaceutical company had a promising break through on a new
medication that was sure to increase sales and take over valuable market
share from larger pharmaceutical companies. However, they needed an
aggressive and inventive tool.
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This is the first promotion we have done that is truly trackable.–Adam