Furniture

Toby runs the marketing department at a national furniture supplier. They have 14 warehouses across
the US that supply their dealer network of 20,000 resellers. Twice a year they publish a giant 400-500
page catalog.
They need some type of solution that will let them scale back on the print media and yet get more
catalogs into the hands of their customers

First – They wanted to get as many iCues in their customer’s hands as possible. So they started including them with all their current products for free.  They handed them out at events, they used the paper iCue and included them as an insert in gaming magazines

Toby runs the marketing department at a national furniture supplier. They have 14 warehouses across
the US that supply their dealer network of 20,000 resellers. Twice a year they publish a giant 400-500
page catalog. They need some type of solution that will let them scale back on the print media and yet get more catalogs into the hands of their customers

First – They wanted to get as many iCues in their customer’s hands as possible. So they started including them with all their current products for free.  They handed them out at events, they used the paper iCue and included them as an insert in gaming magazines

Toby runs the marketing department at a national furniture supplier. They have 14 warehouses across
the US that supply their dealer network of 20,000 resellers. Twice a year they publish a giant 400-500
page catalog. They need some type of solution that will let them scale back on the print media and yet get more catalogs into the hands of their customers